Rooted in experience. Driven by possibility.
Dugar Overseas was established in 1992 with an entrepreneurial belief in the potential of India’s consumer market. Today, we are a diversified organisation built around brands, products, partnerships and people.
Building Brands, Connecting Markets
Our ambition is to build an organisation that combines the experience of the past
with the possibilities of the future — creating enduring value for consumers, employees, partners and stakeholders.
Our nationwide distribution network, retail relationships, trade expertise and evolving digital capabilities allow us to build meaningful market presence across multiple channels.
From India to the World
Dugar Overseas has evolved from being primarily an importer of international confectionery to becoming a business with an increasing focus on Indian-made products and international markets.
With products reaching consumers across India and exports extending to 20+ countries, our ambition is to build an organisation that connects global possibilities with local expertise.
Our journey is rooted in experience, strengthened by
partnerships and driven by the possibilities of tomorrow.
Quality, innovation, market knowledge and consumer desires.
These are the foundations on which Dugar Overseas has built its success over the years – a success that is still growing every day.
Dugar Overseas
Vision: To build one of India’s most respected consumer-products companies, creating enduring brands that are trusted in India and recognised across the world.
Mission: To identify evolving consumer needs and transform them into relevant brands and products through innovation, manufacturing excellence, global partnerships and strong market reach.
Sapphire
Vision: To become one of the world’s leading confectionery brands, proudly built in India and enjoyed across global markets.
Mission: To create high-quality, innovative and accessible confectionery that brings moments of joy to consumers across generations and geographies.
Building brands. Creating possibilities.
Our Mission
We strive to create moments of joy through high-quality confectionery and food products that bring people and flavours closer together. We combine global inspiration with local insights, continuous innovation, excellence in execution and strong market partnerships to delight consumers while creating lasting value for our stakeholders and the communities we serve.
Our Values
The values that drive us forward
Relationships
We build enduring partnerships founded on loyalty, respect and shared success.
Integrity
We act with honesty, transparency and accountability in everything we do.
Spirit of Innovation
We embrace new ideas, challenge conventions and continuously evolve to create value.
Excellence
We pursue the highest standards in our products, people and performance.
From enterprise to Institution
Over more than three decades, we have expanded our capabilities and transformed alongside the market—from distribution and imports to manufacturing, exports, proprietary brands and consumer-led innovation.